Travel Retail Foundations
The vocabulary layer — KPIs, structures, category economics
The Tender Process: How Airlines and Airport Authorities Award Duty-Free Contracts
Inside the process that determines who operates airport retail. What evaluators look for and the strategic mistakes that lose tenders.
Sampling Strategy in Beauty: How Free Drives the Most Revenue in Duty-Free
The counterintuitive economics of giving product away. When sampling works, when it wastes money, and the ROI data that justifies every spritz.
Duty-Free vs Duty-Paid: The Regulatory Distinction That Shapes Strategy
The single regulatory distinction that defines the entire industry. How duty-free and duty-paid work, why the difference matters, and what operators get wrong.
Port-of-Call Shopping: The Commercial Ecosystem Around Cruise Destinations
When a cruise ship docks, a parallel retail economy activates. How port shopping works and why cruise lines are competing with their own destinations.
Cruise Ship Retail: How Onboard Duty-Free Works and Why It Is So Profitable
Captive audiences, voyage-length dwell times, zero competition. How cruise ship retail delivers margins that airports envy.
Marketing in Travel Retail: Why It Is Different from Every Other Retail Channel
our audience changes every 3 hours. You cannot retarget them. Dwell time is finite. Why airport retail marketing breaks every rule — and what actually works.
How Airport Retail Concessions Work: Contracts, Structures, and Commercial Logic
The complete guide to duty-free contracts. MAGs, revenue sharing, space allocation, and the commercial logic every operator and airport authority must understand.
What Is Travel Retail? A Complete Taxonomy of the Global Industry
A complete taxonomy of the $80+ billion travel retail ecosystem — airport duty-free, cruise ships, downtown stores. The channels, economics, and operators every professional needs to understand.
The Five Metrics That Separate Great Duty-Free Operators from Average Ones
The five KPIs that every serious duty-free operator tracks — SPH, ATV, UPT, conversion rate, and dwell time. What they measure, how they connect, and the global benchmarks that separate precision operators from the rest.